Personal training should be exactly that - PERSONAL. It's not about the trainer, it's about the client. 100%.
Forget about yoga bunnies, muscle posers, protein gluggers, 'clean' eaters and social media narcissists.
Fitness is about physical, mental and emotional wellbeing. A trainer should embody their own principles, sure. They must be knowledgable and experienced. But it is equally important to be observant, motivational and a good communicator.
I care deeply about making other people feel good. I know what it's like to feel crappy and bad about yourself. To look in the mirror and trash talk what you see. To curse yourself for getting out of breath going up stairs.
I also know what it feels like to bounce back, pick yourself up off the floor and get your shit together. I know how much it means to have someone believe in you. To push you to your limits, to keep you going when the tank is empty and you want to give up; to give you a high five when you get to the other side, exhausted and exhilarated.
I believe that no matter who you are, and what level of experience you have, your life can be improved by a quality training and nutrition regime. For me, martial arts provide the spiritual and intellectual dimension necessary to make that regime a way of life. This is the foundation of my training rationale, and what I aim to impart to the people I work with.
You can learn something new every time you train - you just have to be focused, humble and open-minded.